Ads put your business in front of people nearby who are looking for what you do. Whether the money was well spent gets decided after they click: the page they land on, how fast someone replies, and who books them.
We set up and run your campaigns on Meta and Google, and we only do it with lead follow-up behind them. Every enquiry from your ads gets a text and an email within 5 minutes, then a few follow-ups over the next week, until they book, reply or ask us to stop. Your team does the closing.
Who this is for
Owner-run businesses that run on enquiries and have room for more work. We work with health clinics and builders, and the same approach fits roofers, dental offices, law firms and any business where the next job starts with a form, a call or a message.
If your calendar is already full, more enquiries won't help yet, and we'll say so on the call. The readiness check asks whether you can take on more work before any of your ad money is spent.
Why we only run ads with follow-up behind them
People who fill in a form from an ad often ask more than one business at the same time. If the reply comes the next morning, the ad did its job and the work can still go to whoever answered first.
That's why lead follow-up comes with every package, and why our guarantee is about the reply: every new enquiry hears back within 5 minutes, by text and email.
Before the first ad runs
Before any ad runs, we look at how customers find you, reach you and book with you today: your Google profile, your website, how fast new enquiries hear back, who books them, and whether you can take on more work. Anything broken gets fixed first.
The fix might be a landing page that says plainly what you do, a Google profile with the right hours, or follow-up switched on. If something bigger needs work, like the whole website, we quote it separately before we start.
- A landing page for the ad, with one clear way to get in touch
- Your Google profile complete and verified
- Lead follow-up switched on, so every new enquiry hears back within 5 minutes
- Tracking set up so each enquiry shows which ad it came from
How we run the campaigns
We work in your own Meta and Google ad accounts, and ad spend is paid straight to Meta and Google, separate from our fee. Your ad accounts, website and lead data are yours. We're added as managers, so if you leave, everything stays with you.
Meta (Facebook and Instagram) reaches people nearby before they start searching. Google reaches people who are already searching for what you do. Which one you start on depends on your business, and we'll tell you which we'd pick and why.
We judge the ads by the enquiries they bring and whether those people book. If an ad brings in people who never book, we change it or switch it off.
What you see each month
A monthly check-in on what's working: how many enquiries came in, what each one cost, and how many booked. Your desk marks who booked on the enquiry sheet, so the numbers come from your own calendar.
When the numbers say it's working, we can add a channel or move you up a package. When they say it isn't, we tell you that too.
Common questions
How much should I spend on ads?
It depends on your market, your services and how much work you can take on. We'll talk through a starting budget on the call. Whatever it is, the spend is yours, paid straight to Meta and Google, and it's separate from our fee.
Can you guarantee a number of enquiries or a cost per enquiry?
No. We won't promise a number before we've seen your market and our own results in it. What we guarantee is the part we control: every new enquiry gets a reply within 5 minutes. We don't guarantee sales either. Closing is your team's job.
Can I hire you for ads without the follow-up?
No. We only run ads with lead follow-up behind them, and follow-up comes with every package. An enquiry from your ads that waits hours for a reply is money already spent on someone who may book elsewhere.
Who owns the ad accounts and the enquiries?
You do. If we stop working together, you remove our access and keep the accounts, the campaigns and their history. Enquiries from your ads come to you only. Never sold, never shared.