Free tool
How much is your business losing to missed calls?
Most service businesses have no idea how much revenue walks out the door every time the phone goes to voicemail. This calculator gives you an honest estimate, based on your vertical, call volume, miss rate, and average customer value.
Find your number
Your estimate, in sixty seconds.
Presets are industry averages from published research. Adjust everything below to match your business.
The yearly cost of doing nothing
$57,600per year to missed calls
Every month
$4,800walks past your front desk
Your inputs: 24 missed calls/mo × $500 average value × 40% close rate × 12 months. The close rate is a conservative industry-typical assumption, not a measured result.
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Why this calculator exists
The biggest revenue leak most service businesses ignore.
Across dental, medspa, physio, auto repair, salon, and contractor verticals, industry research keeps landing on the same finding: the average service business misses somewhere between 18 and 50 percent of its incoming calls. Not after hours. Not during lunch. Actual open hours.
And here is the part that makes it ugly: callers who get voicemail do not leave messages and wait. They hang up and call the next business on the list. In most verticals, the next call happens within 10 minutes. So “missed call” almost always means “this customer just became your competitor’s customer.”
The calculator above runs honest math on your own inputs, with one conservative assumption baked in: a 40 percent close rate on calls that would have been answered, an industry-typical figure. If anything, it understates the loss.
The research behind the numbers
Where the baselines come from.
The default values for each vertical are drawn from published industry research, vertical podcast archives, and operational benchmarks. They are industry averages, not Juice client results. Here is the short version by vertical, with deeper reads linked for each one.
Dental
Industry research18 to 19 percent missed call rate during office hours
Industry analysis of dental podcast archives and front-desk benchmarks. Research suggests the average practice loses thousands per month to unanswered calls, before counting the unscheduled treatment sitting in the PMS.
Medspa
Industry researchUp to 50 percent missed call rate at single-location practices
Industry analysis of medspa podcast archives. Solo operators miss calls during treatments. One operator publicly reported recovering $853K over 18 months from a single missed-call text-back automation.
Physio
Industry research$100 to $140 revenue lost per no-show or missed call
Canadian private physio averages and Jane App user benchmarks. Two no-shows or missed calls a day for a solo practitioner works out to roughly $60K to $72K per year in lost revenue.
Realtors
Industry research81 percent of agents do not answer calls from paid-ad leads
Published data from realtor podcast archives and lead platforms like Ylopo and Real Geeks. Combined with the 60-touch follow-up rule (most agents do 1.7), the leak compounds to six figures per year for a typical agent.
Contractors
Industry research30 to 50 percent of calls go to voicemail on jobsites
Most contractors on a jobsite cannot answer, and industry surveys put roughly 40 percent of inquiries after hours. Reported close rates roughly double with systematic follow-up, and the difference is typically six figures per year per truck.
Next step
Now you know the number. What do you do with it?
If the calculator shows less than $1,000 a month in losses, you probably do not need to change anything right now. A small number suggests your current phone handling is good enough, and the ROI on fixing it is marginal.
If the number is between $1,000 and $5,000 a month, you have a real leak worth closing. An AI phone agent typically pays for itself quickly at that level. The AI Phone Agent service is probably the highest-leverage change you can make.
If the number is above $5,000 a month, the calculator is understating it. At that level, missed calls are not your only leak. You almost certainly also have a follow-up gap, a reactivation gap, and a review gap. Full pricing shows how the trial, the receptionist, and custom systems fit together for businesses at this level.
Either way, the calculator number is a rough estimate. For the real version, book 15 minutes and we measure it on your actual phone line with the free 7-Day Catch.
Two ways to say yes
Start free, or look closer first.
Start The 7-Day Catch and see what your phone line is leaking, or read exactly how the trial works before you book. Both paths end with real numbers, not a pitch.
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